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The Brief

Marketing strategy, brand building, and the thinking behind the work we make. Written for business owners and artists who post consistently and still have a quiet inbox.

A six-stage marketing funnel: awareness, interest, consideration, intent, action, and purchase, with the middle four stages outlined in dashes
Marketing Strategy
Why Your Marketing Funnel Is Broken in the Middle
Consistent reach and a quiet inbox is a middle-of-funnel problem, not a content problem. Most small businesses are strong at awareness and strong at closing, with nothing in between that turns a viewer into a contact. Track six numbers for three months and the weakest ratio names your next quarter.
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Latest Posts

A phone asking an AI assistant for a pressure washing company recommendation, with a work truck and pressure washer trailer in a driveway behind it
Marketing Strategy
ChatGPT Is the New Neighbor. Does It Know Your Name?
45% of consumers now use AI tools to find local businesses, up from 6% a year earlier, and AI only names a handful of businesses in each answer. It builds that short list from your website, Google profile, reviews, and directories, not your Instagram followers. Make that information complete, current, and consistent, then run the five-minute check below.
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The Influence Network

A digital marketing studio in Atlanta. We find where your marketing is leaking, then build the plan, the content, and the funnel to fix it.

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